About Us
About Coach Jay
- Coach Jay obtained his BA in Natural Health Sciences, Mind-Body Integrative Studies, National University of Natural Medicine; He also studied neuropsychology , performance psychology, imagery and visualization.
- He is a certified clinical hypnotherapist and certified massage therapist.
- He is currently the owner of Acoustic Cellars Lodge and the AZ Wine Crawler.
- He is a published, awarded, professional musician, performer and music historian. He is a born leader and entrepreneur founding multiple wellness and contracting businesses. He has appeared in books such as, "Top Entrepreneurs and WHo's Who." He co-authored "Success is a State of Mind". He also wrote "Resilient AF" and Personal Power 2.0" focusing on strategies and actions to grow through challenging times.
- While still in high school, he was enrolled with 24 other local business owners and leaders in his community. He attributes much of his success to his passion for learning and growth, specifically as it relates to human interaction, influence and the power of the mind through performance-enhancing visualization and imagery. As a successful high school athlete, he had to meet specific physical requirements to make the college football team. Having recently read the iconic book “Psycho-Cybernetics” by Dr. Maxwell Maltz, he started to implement visualization and mindful meditation into his gym workout; he was stunned by the seemingly miraculous results he was able to achieve in strength and performance in just two short months. He was deeply convinced that he would devote his study and practice to this process of mind-body interaction on the field and off. These skills and eventual training modules were also able to be used in his music training as well.
BeliefHack Brainery
- BeliefHack Brainery: The Science of Mental Mastery & Peak Performance
BeliefHack Brainery is a high-performance mindset training and personal development platform** designed to help individuals unlock elite mental resilience, emotional strength, and peak performance. Whether you’re an athlete, executive, or someone overcoming life’s toughest challenges, BeliefHack Brainery provides the science-backed tools to rewire your brain, optimize your thinking, and master your mindset. - What sets it apart? 🚀 Elite-level mental training techniques originally developed for NFL athletes, high-level executives, and peak performers, now tailored for *everyday champions* who want to dominate life, business, and sports.
- 🧠 The BeliefHack System – A neuroscience-backed approach to **rewiring limiting beliefs, increasing confidence, and developing an unstoppable mindset.
- Comprehensive Resources – Includes 27+ mindfulness training videos, guided visualization exercises, and an extensive library of peak performance strategies.
- 🏆 Applied Resilience – Not just theory—real-world techniques used by Coach Jay to overcome personal tragedy, intense adversity, and high-stakes environments.
- ✅ **The Mental Playbook Series** – High-performance coaching programs designed for **athletes, leaders, and personal growth enthusiasts.
- ✅ **Peak Performance Pickleball** – Mental toughness, visualization, and sports psychology coaching for **competitive pickleball players 40+.**
- ✅ **Resilient AF (Book & Training Program)** – A no-BS framework for **mental strength, emotional resilience, and personal reinvention.**
- ✅ **Guided Visualization Library** – Audio training to **reprogram the subconscious, enhance focus, and build an unshakable mindset.**
- ✅ **Live & Virtual Workshops** – Elite training in **mental performance, emotional intelligence, and belief hacking for success.**
- 🔹 *Master Your Mindset. Win at Life.*
- 🔹 *Mental Training for Those Who Refuse to Break